About Neil Heyes
I'm Neil Heyes, a business owner and Chartered Building Surveyor, MRICS, with more than 25 years of professional, digital and commercial experience.
Throughout my career, I've worked in senior management positions, developed professional services businesses and dealt with the challenges of attracting customers, managing costs, delivering services and making important commercial decisions.
Professional Background
Clients aren't simply purchasing a session. They're accessing practical experience, commercial understanding and professional judgement.
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I'm a Chartered Building Surveyor, MRICS. My more than 25 years of professional experience includes senior management and Associate Director-level roles, with responsibility for service delivery, customer relationships and commercial decisions.
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I have experience running and developing professional services businesses, including Dunham Hale Chartered Surveyors. That brings first-hand understanding of the pressures of delivering good work while keeping the business commercially sound.
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My practical experience includes website development, digital marketing, lead generation, customer conversion and business development — connecting what a business offers with the people who need it.
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I'm also involved in We Forge Growth, providing website development, digital marketing and related business technology services.
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Developing services, managing operations, understanding pricing, dealing with clients and improving organisational processes have all shaped how I approach business decisions.
This is professional and commercial experience, not a claim of 25 years of dedicated coaching experience.
Business Experience That Understands Your Industry.
Every business faces challenges, but different industries have different pressures, customers and commercial realities.
My professional background and practical business experience give me particular insight into three sectors: professional services, building trades, and health and wellness.
I understand many of the challenges involved in attracting customers, pricing services, managing workloads, maintaining profitability and building a business that doesn’t depend entirely on its owner.
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Professional service businesses are often built around the knowledge and expertise of their owners.
But being excellent at your profession doesn’t automatically make running the business straightforward.
With more than 25 years of experience as a Chartered Building Surveyor, including senior management roles and running professional services businesses, I understand the commercial pressures involved.
From setting appropriate professional fees and managing client expectations to generating instructions, organising workloads and maintaining profitability, these are challenges I’ve experienced first-hand.
I can help professional service business owners develop stronger commercial thinking, improve their organisation and build a practice that supports their professional and personal ambitions.
Relevant businesses may include surveyors, consultants, architects, engineers and other professional service providers.
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My professional background in building surveying has given me extensive exposure to residential and commercial property, construction projects, contractors and building trades.
I understand many of the commercial challenges faced by tradespeople and construction businesses.
Winning suitable work, pricing jobs accurately, controlling costs, managing customers, scheduling work and protecting profit margins are fundamental to operating a sustainable business.
Being a skilled tradesperson is one thing. Developing a well-organised, profitable business around those skills is another.
My coaching can help tradespeople and construction business owners take a more structured approach to pricing, customer acquisition, organisation and business development.
Relevant businesses may include builders, roofers, electricians, plumbers, decorators, joiners, refurbishment contractors and specialist trades.
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Health and wellness businesses often begin with a passion for helping people.
However, delivering an excellent service is only part of building a successful business.
Through my practical involvement with wellness businesses, together with my experience in website development, digital marketing and customer acquisition, I understand the importance of filling appointments and classes, retaining customers, managing capacity and setting sustainable prices.
Whether you operate a Pilates studio, personal training business, physiotherapy practice or another wellness service, the commercial side of the business matters just as much as the quality of the service you provide.
I can help owners think more clearly about marketing, client retention, recurring revenue, profitability, organisation and long-term sustainability.
These are sectors I know particularly well, but my coaching isn’t limited to them.
Many of the principles of running a successful business apply across different industries.
If you’re looking for practical advice, an experienced outside perspective and greater clarity about your next steps, I’d be happy to hear about your business.
My Coaching Philosophy
I've learned that running a successful business requires considerably more than technical expertise. It requires an understanding of pricing, profitability, financial planning, marketing, customer relationships, organisation and informed decision-making.
My approach is to share that practical experience, helping you improve the way you operate rather than giving you a generic formula to follow.
A successful business should support the life you want to lead. Financial security, independence, time with family and the ability to choose how you work matter alongside profitability and growth.
We look at you as the owner, how your business operates and the practical plan that connects the two. Your definition of success sets the direction.
A Personal Relationship
I personally conduct your coaching sessions and prepare your individual written follow-up recommendations. There is no junior coaching team or generic group programme.
Expect honest conversations, a willingness to question assumptions and practical priorities grounded in your circumstances. Progress takes action: my role is to provide perspective, structure and accountability, not promise a particular financial result.